Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists several other countries where the product can be acquired. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only difference is that whenever you light Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers all over the world have embraced the new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list is the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. In line with the website, you can find no plans to release the merchandise in the U.S., although it remains the goal of the company to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar is still illegal in the U.S., it may be difficult for manufacturers to ship their products into the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that’s too much to be Novo 2 healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only includes a little bit of propylene glycol, an ingredient that is commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between your smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar set up. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance will not appear to have hindered the company from selling these products to the public.
Having less health or warning letters on all the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. In order to reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.